SEO AND INBOUND MARKETING

Page rank follows content, and ‘white hat’ SEO best practices. It is a consequence of value, and does not create it.

LOGOS AND WEB DESIGN

Good design adds to your perceived legitimacy and says a half-dozen other positive things about your company.

CONTEXT AND USER EXPERIENCE

You can have a beautiful site, and decent SEO, that *still* doesn’t sell.

Clients

Won’t A Well-Designed Site Get Traffic?

Designers make things visually appealing, and – make no mistake – spending money on good design is money well-spent.  It provides the perception of professionalism and value.  But that’s not enough, and most designers stop there.  They don’t consider user experience, or contextual marketing to get engagement on your site.

What little your SEO person may know about inbound marketing may be putting the carriage before the horse, as the expression goes.  Quality content and products/services are the actual value in a web experience.  Traffic and sales after people visit are, are the consequence of that value – not the cause.  SEO is a tool that highlights that value.  It doesn’t create it.

Quality, organization, relevancy, volume.  Without good content , you’re fishing without bait.  And neither developers nor SEO experts typically fuss with content.

There are (in all probability) gaps with your onboarding process that your designer and SEO Analyst are missing.

Search success is a function of value.  It does not create value.  Rather than trying to ‘game’ search, we add valuable content (quality, relevancy, volume and organization) to your site.  Once we’ve honed-in on what you do and where you are, then we tell the world where to find you. – WP Search Experts

What is Contextual Marketing?

Inbound sales is a phase-based process, starting (usually) with a search, potential clients visiting your website, seeing what you do or sell, believing it can help them, trusting you, and then – finally – following an easy process for converting (calling, signing-up, buying).A breakdown anywhere in your sales chain means you don’t make money.  Have we got your attention yet?

You can pay for an expensive website, and pricey SEO, and still not get sales.

Why?

You aren’t considering your customers, and Google knows that (your bounce, exit or other non-conversion rates).  So you don’t get the traffic, and if you are lucky enough to get some traffic, it’s the wrong people, and when they come to your site, they are confused, or in any case not ‘sold’ and definitely not ‘onboarded’.

We fix all that.

The Business You Aren’t Getting

When you have a bad site, you don’t know the business you are not getting, that your competitors are.  There is no way to effectively assess what your bad or mediocre website is doing (or not doing) for you.It is a mistake to think that, a) because you are getting some trickle of traffic to your site that it could not improve, or b) that such improvement is not game-changing in terms of the scalable profits of your business or company.

You did a great job [WP Search Experts]. I don’t know where we would have been – but I had a feeling God sent you to me – so I am thanking you…

Susan Parker, Esq.Real Life Legal

I can’t tell you how happy I am about the services that you have provided me − spot on and in a timely manner.  On second thought, I can tell everyone else; just be sure to include me in your notice about any recommendations that you need!

Russell PottharstSoCal Private Fiduciary

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